Meta Acquires Limitless: What It Means for AI Wearables in 2025 (2026)

In a bold move that's sure to spark debate, Meta has acquired Limitless, an AI startup with a unique twist. The future of AI-powered wearables just got a whole lot more intriguing!

Limitless, formerly known as Rewind, has developed an AI pendant that records conversations and turns them into searchable records. However, with the acquisition, Limitless will stop selling its hardware and focus on supporting existing customers for a year. This means no more subscription fees for customers, who will now enjoy the Unlimited Plan.

But here's where it gets controversial: Limitless' non-pendant software, which recorded desktop activity, will also be discontinued. This raises questions about the future of such innovative features.

Founded by Brett Bejcek and Dan Siroker, Limitless made waves last year by pivoting to AI device-making, offering its pendant for $99. The device could be worn like a wireless mic or a necklace, joining other AI hardware devices in the market, like the less-popular Friend pendant.

Limitless' announcement highlights its alignment with Meta's vision of "bringing personal superintelligence to everyone" through AI-enabled wearables. However, it's unclear whether Limitless will help Meta develop its own AI pendant or support its existing AR/AI glasses.

The startup's co-founder, Dan Siroker, reflects on the changing landscape: "When we started Limitless, AI was a distant dream, and hardware startups were considered a risky bet. But today, we're building an inevitable future. We're not alone in this journey."

Meta, in an email to TechCrunch, expressed excitement about Limitless joining their team to "accelerate the development of AI-enabled wearables." However, they remained tight-lipped about their specific plans, only mentioning that the Limitless team will work within Reality Labs' wearables organization.

And this is the part most people miss: Limitless will offer customers the option to export or delete their data, ensuring user control and privacy. This acquisition raises important questions about the future of AI hardware and its potential impact on our lives.

So, what do you think? Is this acquisition a step towards a more intelligent future, or does it raise concerns about privacy and competition? Let's discuss in the comments!

Meta Acquires Limitless: What It Means for AI Wearables in 2025 (2026)

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